Context is everything.   The attitude and underlying beliefs with which we approach projects or circumstances determine the outcome far more than any specific words we say or actions we take.  When we put on green glasses, the world looks green.  Red glasses turn it red.  Whether you succeed in your business development efforts (or any other goals you may have) will depend largely on the lens through which you are viewing the situation. Consider this example.  The other day, I was talking with a client about her business development plan, and she was terribly uninspired.  Sometimes, we can focus on the activities that inspire us, but sometimes we just need to buckle down and take the actions that we would normally avoid like the plague.  In this particular case,