Create Your Own Referral Team
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Referrals are the best way to get clients, and yet most lawyers don’t get as many as they would like. Learn an easy way to increase high quality referrals.
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Will Your Clients Come With You?
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Are you fed up with your firm and considering leaving? If so the big question, is whether your clients will follow you. Here are some things to consider.
Read MoreWhat You Don’t Know About Holiday Cards and Gifts
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With Thanksgiving around the corner, many of you may be thinking about holiday cards and gifts for clients. I don’t know about you, but when I used to hear about companies that specialize in corporate gifts, I was always fairly dismissive, and didn’t really see the value added. Nonetheless, I have recently developed a friendship with a lovely woman, Gail Paul, Owner of To Be Announced, who has been in that industry for twenty years. So, I decided to quiz her about why someone like me (or my clients) should go through companies like hers rather than just relying on Google or word of mouth. This is what I discovered.
Read MoreMarketing Lessons from the Switch Witch
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The switch witch is the newest Halloween tradition. She also exemplifies a great lesson about business development. See how.
Read MoreThe Human Side of Business Development
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With the recent wackiness of the economy, it is easy to get caught up in the drama and accept prevailing ideas about what is and is not possible. But when you get clear about where you stand and what you do have control over, you are in a much better position to take advantage of business development opportunities. I invite you to focus on the following: Do What You Do Best.
Read MoreKick 'em to the Curb: When to Fire Bad Clients
/This article focuses on business relationships, but really the same exercise is applicable for friendships, romantic relationships, etc. Just think of the “bottom line” as your happiness, contentment and achievement of your life goals. The only place where I do NOT recommend using this approach is for evaluating close relatives and spouses. You are busy. You don’t have time to waste on people (and businesses) that don’t add significant value to your bottom line. Do you have trouble making enough time for all your clients AND marketing? Are you having trouble deciding for which potential new clients you should offer special discounts? Then this exercise is perfect for you. This month I am introducing a quick trick to help you decide which of your clients you should “kick to the curb.”
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